SimplyBe. + Amanda Popovski

Hi! I'm Amanda.

I’m a jack-of-all-trades creative from Buffalo, NY (#gobills!) who went from digital marketing business owner (Happy Bunny- hence the ears)…

to corporate shark…

to deeply unsatisfied corporate shark looking to leap back into the marketing game.

I am a MEGA FAN of Jessica Zweig and SimplyBe. 

I have been clocking a chapter of Be. a month on repeat since I purchased it like a year and a half ago.

And I think 50% of all clicks on your “Careers” page are from me 🙈

I am so lit up by what you all do– your authenticity, your boldness, your infusion of energetics.

And I have always always always been a huge fan of helping personal brands. Seriously, I’m obsessed.

I would leap like the happiest lil’ bunny in all the land to work with SimplyBe. because you are, to me, the cream of the crop when it comes to branding agencies.

And I like to think I’ve got some good to give back to you, too.

Ready to learn a bit about me?

Let's do it! 👇

To the SimplyBe. superstar reviewing this... ⭐️

Me + SimplyBe.

I first learned about Jessica because she gave Rea Frey a bitchin’ testimonial, and I worked on a sales page for Rea for a book club startup (looong story)- but I knew instantly there was something about her I loved.
 
Cut to, years later, I’m thinking about doing digital marketing for personal brands, and remember some gorgeous badass blonde from a sales page I built had a book on that very topic.
 
Now, years after THAT, I have read and absorbed and loved every single word. Implemented it for my own personal brand, and that of others. Lightly stalked your Careers page several times a month. And am officially so over corporate life.
 
I’m ready to pitch myself to SimplyBe. as a one-of-a-kind marketing manager. 💕
 
I would be over-the-moon excited to help SimplyBe. because I have been totally obsessed with Miss Jessica (and shout out to Nora Shepard for writing AMAZING LinkedIn content on the reg!) and the agency for a few years now…
 
And I would LOVEEEEEEEE the opportunity to give back to and participate in that sparkly gorgeous energy you all bring to the table every day!
YES! We would love to have you!

How I can help

I am what you would call a “Jill” of all trades and have 4+ years experience in a little bit of everything digital marketing. I started my own freelance business straight out of college (#aries) and did a little bit of everything for lots of clients across many different industries.

After truly doing it all, I know that my true passions lie in 2 places:

  • Marketing management
    • I thrive when I’m managing projects, bouncing ideas for multi-channel content off of others, editing and overseeing and lending a hand, leading content execution, mentoring, organizing, timelining, cattle prodding, and generally getting incredible results for clients 🙂
  • And copywriting
    • I’ve written for social, email newsletters, blogs, websites, advertisements, coaches, consultants, local newspapers- anything that needs to be done, I’ve got some quippy quirky punctuation-perfect copy for it

If SimplyBe. needs a ⚡️ whip-smart project manager, uber-creative marketing professional and bubbly ball-of-sunshine go-getter ⚡️ rolled into one… I’m your girl!

I am what you would call a “Jill” of all trades and have over 4 years experience in a little bit of everything digital marketing. I started my own freelance business straight out of college (#aries) and did a little bit of everything for lots of clients across many different industries.

After truly doing it all, I know that my true passions lie in 2 places:

Marketing management

I thrive when I’m managing projects, bouncing ideas for multi-channel content off of others, editing and overseeing and lending a hand, leading content execution, mentoring, organizing, timelining, cattle prodding, and generally getting incredible results for clients 🙂

And copywriting

I’ve written for social, email newsletters, blogs, websites, advertisements, coaches, consultants, local newspapers- anything that needs to be done, I’ve got some quippy quirky punctuation-perfect copy for it

SO… if you’re in need of a whip-smart project manager, uber-creative marketing professional and bubbly ball-of-sunshine go-getter rolled into one… I’m your girl!

Omg let's work together!!!

Selected Portfolio

(Orrrrr you can skip to the pitch)
1

THE W SPA

Marketing Coordinator & Advisor
beautiful & engaging feed

MORE
2

BCA-PT

Marketing Director
multi-channel content

MORE
HBD (1)

PERSONAL BRANDS

Strategist, Marketing Guru
taking care of business

MORE
1

THE W SPA

Marketing Coordinator & Advisor
beautiful & engaging feed

MORE
HBD (1)

PERSONAL BRANDS

Strategist, Marketing Guru
taking care of business

MORE

The W Spa

MARKETING COORDINATOR & ADVISOR

2019-2021

Facebook Instagram Youtube

This is a woman-centered, heart-owned business with strong branding and loyal followers.

A strong design component and total small-business brand freedom yielded awesome organic reach during my time in leadership!

1

TARGET DEMO

Working moms, ages 35+ active on FB

Young women, ages 18-35 active on IG

Live within 5 miles of business location in Buffalo

2

RESPONSIBILITIES

Created content calendar for 3 posts/wk, diversifying across Facebook & Instagram

Developed monthly product & service specials, coordinate marketing campaigns

3

CONTRIBUTIONS

Developed Social Media Marketing Internship; hired & trained 2 interns

Oversaw marketing efforts through COVID-19 lockdown, demonstrating creative thinking & compassion

✨ Grew organic reach 198% in 21 months on FB through content & boost strategy ✨

Selections

Use the tabs to toggle between projects. Most images are clickable!

SOCIAL

DESIGN

VIDEO

Buffalo Chiropractic, Acupuncture & Physical Therapy, PLLC

MARKETING DIRECTOR

NOV 2020-PRESENT

Facebook Instagram Youtube

This local, multi-location health and wellness practice is a one-stop solution dedicated to DMS growth.

This role is where my true marketing leadership shines, and where I built out a Marketing Coordinator position to carry out our top-quality initiatives.

1

TARGET DEMO

Adults 35+ active on FB

Young adults 25-35 active on IG

Personal injury or car crash cases in heart of Buffalo

2

RESPONSIBILITIES

Created content calendar for 5 posts/wk, diversifying across FB, IG, YouTube, LinkedIn, Google My Business, Nextdoor & Alignable

Worked with 3rd party Paid Ads Specialist to monitor paid search efforts & website SEO

3

CONTRIBUTIONS

Developed Marketing Coordinator position; hired & trained on digital marketing

Created new comprehensive brand guidelines and continually develop digital marketing strategy

✨ Grew organic reach circa 100% in 6 months on FB through content & boost strategy ✨

Selections

Use the tabs to toggle between projects. Most images are clickable!

SOCIAL

DESIGN

VIDEO

Coaches & Personal Brands

BRAND MANAGER & STRATEGIST

SEP 2020-PRESENT

Last but definitely not least.

PERSONAL BRANDS! My damn bread and butter!

For this, I have an entire website for your perusal, and you can find it right here:

THE BIG GUNS 💪

The Pitch

So with all of this in mind, I would love to help SimplyBe. with something like:

✅ Best-in-class marketing coordination, management, idea bouncing, content checking, editing, all that good leadership stuff

✅ Or one-of-a-kind copywriting across a variety of modalities- social, email marketing, web design, blogging, all of it

I’m available for ~15 hours a week at $65-75/hour. 

I’m great at what I do, you’re great (some would say the best (some = me)) at what YOU do- let’s combine forces and knock this thing out of the park, shall we?

My email is here. I would be truly honored to get in touch. 💛

Very very best,

Amanda

My Website
My LinkedIn

PREPARED WITH LOVE FOR SIMPLYBE. AGENCY ⭐️