Ambiance Matchmaking + Amanda Popovski

Hi! I'm Amanda.

I’m a jack-of-all-trades creative from Buffalo, NY (#gobills!) with my own digital marketing business, APCS (soon to be Happy Bunny Digital- hence, the ears). 

Through this selected portfolio you’ll see suggestions on how my previous experiences can help Ambiance going forward. I was drawn to Ambiance because of the strong emphasis on mindset and already-powerful social presence- plus, who doesn’t love love? Let’s blast this into outer space! 

In my free time, I like to hike, read (huge book nerd), listen to podcasts and be around good food and good friends as much as possible.

Thank you for your consideration! Let’s gooooo! 

My Resume

Hi Taylor!

Selected Portfolio

1

THE W SPA

Marketing Coordinator & Advisor
beautiful & engaging feed

MORE
2

BCA-PT

Marketing Director
multi-channel content

MORE
3

IGNITE

Social Strategist & Copywriter
community building

MORE

The W Spa

MARKETING COORDINATOR & ADVISOR

2019-2021

Facebook Instagram Youtube

This is a woman-centered, heart-owned business has strong branding and loyal followers.

Let’s use this role’s strong design component and visual leadership to create a beautiful and engaging feed!

1

TARGET DEMO

Working moms, ages 35+ active on FB

Young women, ages 18-35 active on IG

Live within 5 miles of business location in Buffalo

2

RESPONSIBILITIES

Create content calendar for 3 posts/wk, diversifying across Facebook & Instagram

Develop monthly product & service specials, coordinate marketing campaigns

3

CONTRIBUTIONS

Developed Social Media Marketing Internship; hired & trained 2 interns

Oversaw marketing efforts through COVID-19 lockdown, demonstrating creative thinking & compassion

✨ Grew organic reach 198% in 21 months on FB through content & boost strategy ✨

Selections

Use the tabs to toggle between projects. Most images are clickable!

SOCIAL

DESIGN

VIDEO

Buffalo Chiropractic, Acupuncture & Physical Therapy, PLLC

MARKETING DIRECTOR

NOV 2020-PRESENT

Facebook Instagram Youtube

This local, multi-location health and wellness practice is a one-stop solution dedicated to DMS growth.

Let’s use this role’s collaborative structure and multi-channel content strategy to connect with our audience wherever they are!

1

TARGET DEMO

Adults 35+ active on FB

Young adults 25-35 active on IG

Personal injury or car crash cases in heart of Buffalo

2

RESPONSIBILITIES

Create content calendar for 5 posts/wk, diversifying across FB, IG, YouTube, LinkedIn, Google My Business, Nextdoor & Alignable

Work with 3rd party Paid Ads Specialist to monitor paid search efforts & website SEO

3

CONTRIBUTIONS

Developed Marketing Coordinator position; hired & trained on digital marketing

Created new comprehensive brand guidelines and continually develop digital marketing strategy

✨ Grew organic reach circa 100% in 6 months on FB through content & boost strategy ✨

Selections

Use the tabs to toggle between projects. Most images are clickable!

SOCIAL

DESIGN

VIDEO

Spark Ignite

SOCIAL STRATEGIST & COPYWRITER

SEP 2020-PRESENT

This advanced sales and marketing subscription service has a tight-knit community and red-hot prospects.

Let’s use this role’s emphasis on building FB groups and writing like a boss to start a sustainable online community and organically SEOptimize!

1

TARGET DEMO

Spark targets martial arts school owners who want all of their payments, calendars, etc. all in one software

Ignite (my realm) offers a “done for you” digital marketing upgrade, giving Sparktans plug and play graphics (flyers, social posts), copy (FB ads, emails), and automations

2

RESPONSIBILITIES

Create content calendar for 2 Facebook groups 5 posts/wk, reinforcing purchase decision for one group and upselling in another

Copywrite all Ignite materials, including plug-and-play monthly social calendars, highly effective sales automations, SEO-M-G blogs, educational marketing playbooks, and more

3

CONTRIBUTIONS

Increased sales in prospects and built community in clients through consistent, branded posting

Spearheaded SEO-outstanding blogging articles for school owners with synonymization results in the quadrillions

Coordinate weekly content releases between manager, graphic designer and admins

Social & Copy

Because FB groups are private, I’ve screenshotted some of the most engaging posts.

SOCIAL

COPY

For Ambiance...

Ambiance-Matchmaking-Meet-Attractive-Singles-3

So with all of this in mind, I would love to help Ambiance with the following suggestions:

  • Diversify graphic, photo and video content across FB, IG, LinkedIn and Twitter, playing to the particular strengths of each platform
  • For the “long-term genuine strategy” you mentioned in your posting… I think FB groups are the way to go! There are pros & cons but long-term, people who love to grow and coach themselves and connect with others turn to Facebook
  • Possibly get into the brand awareness game through strategic boosting and advertising

Oh! And I also have podcasting content experience from back when I was a life coach, both in producing/editing episodes and in graphic design/social marketing of episodes- happy to help there as well.

Thank you so much again for your consideration! You rock!

My Website
My LinkedIn

PREPARED WITH LOVE FOR AMBIANCE MATCHMAKING DIGITAL STRATEGIST POSITION ⭐️